Made to Stick May 27, 2007

Yesterday I finished Made to Stick: Why Some Ideas Survive and Others Die. I loved it! For me, it reinforced how difficult it is for all of us to communicate clearly. And further, how clear and simple communication can be achieved, but in order to do so, one must really step out of self and into others’ perspectives. This was a very bloomish book and I look forward to trying to implement the strategies the authors outline. See for yourself: madetostick.com.